Many brands we work with tell us that it is hard to be objective about creative strategy. There are simply too many opinions and perspectives. To solve for this, Roadmap provides unbiased, data-driven insights.
This helps your team to establish a realistic baseline for the health of your creative and advertising strategy. The asset recommendations then help you to plot out where you should focus your creative energy for the biggest impact.
We deliver all Roadmaps within 7 business days of receiving view-only account access to your Meta account. If access is delayed, the Roadmap will be delayed as well.
We require view-only access to conduct the creative audit portion of the Roadmap. The reason our audits are so impactful is because we manually tag key creative variables to make the data impactful and granular.
But keep in mind that it is view-only, so we cannot make ANY changes to your account.
That's totally fine! We have a Launch Roadmap that still provides a ton of value. With that said, you will miss out on data-driven insights that can take your strategy to the next level.
If you have any concerns with account access, feel free to schedule a call with our team to chat through them.
This depends on what your internal team structure looks like but the first thing most brands do is SHARE IT. The document is meant to empower your creative team and advertising team with actionable insights that they can work on immediately.
That’s totally fine. Schedule a call with us at any time throughout the process and we can help create an action plan. Whether you need help producing assets, running ad campaigns, or simply want to talk creative strategy, we have a network of partners that can assist with any and all of it.
The amount of time between Roadmaps really depends on how much you spend and how many assets you test. However, a good rule of thumb is to refresh your Roadmap quarterly.
We’ll even keep track of your progress with each new Roadmap you purchase so that you can see how you are progressing over time.
Roadmaps have been proven to help brands of all sizes create efficiency within their creative strategy process and this is our goal with EVERY delivery.
If your Roadmap does not help move your brand forward, let us know and we'll give you a 100% refund, no questions asked."